Are you going to be in Mile High stadium for the upcoming Rocky Mountain Showdown? If not, you might not be watching the game at home either. As part of the Mountain West Conference, Colorado State has a deal to show all of its home games on the fledgling College Sports Television Network. With CSU slated as the home team for the this year’s game, CSTV will be the only network allowed to air it.
Locally, Comcast Digital Cable subscribers should have access to the broadcast. In addition DishTV and DirecTV subscribers can up thier subscription levels in order to receive the telecast.
CSTV claims to have 54 million addressable subscribers. Basically that means 54 million people have the option to subscribe. However only 15 to 20 million households actually subscribe to the channel. Here is where the news gets even worse for the Buffs. Usually, The rocky Mountain Showdown is a nationally televised game. As such, CU receives a $400,000 pay out from the Big 12. In order for a broadcast to be considered national, 42 million homes must receive the game.
CU athletic Director Mike Bohn is confident that CSTV will be able to grow their penetration to the requisite 42 million subscribers in time for the game. “I think they understand the importance of making this more widely available not only for Mountain West Conference fans but for Colorado fans,” Bohn said. “If they don’t reach 42 million, I’ll be very surprised, but we’ll also have to take that into consideration in the future.”

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